Friday, August 31, 2012
Special Reserve Program
Launched in 2006, the Special Reserve program highlights an exceptional, limited-release coffee every quarter. For over 30 Years Allegro Coffee has worked to sustain the long-term livelihood of small farmers and grower co-ops. To help support these conscientious co-ops, Allegro and Whole Foods Market provide a $10,000 donation to growers to complete much-needed community based projects in education, health care, agricultural programs and farm development. By working directly with the farmers the Special Reserve Program supports community programs that make a substantive difference in the lives of real people.
Please visit the Allegro Website from a complete listing of our past Special Reserve Coffees and Donation programs: Allegro Special Reserve
This Quarter’s Special Reserve Café UBUNTU comes from great coffee producing countries within the “Great Lakes” region of Africa. Succulent coffee cherries are picked and the beans are roasted to bring out a deep and syrupy cup. Allegro’s $10,000 donation will be used by CTC International to further their mission to empower communities in Maai Mahiu, Kenya. CTC International is a non-profit organization working diligently to create solutions to needs in five specific areas: education, environment, economy, health and community. Each area directly impacts the community as a whole and each is interrelated to the success of one another.
Whole Foods Partnership with CTC International has already made a huge impact in this Kenyan Community… The program began with 10 jobs for mothers making the coffee life jackets while their disabled children were given their first opportunity to attend school last year. CTC now has created over 600 jobs in the Mai Mahui community!!!
Tasting and Education: By now your allocations should have arrived in store. If you haven’t tasted this coffee yet, please take some time to sample with your entire team this weekend. Brew some up for your next Team Leader or Store Team meeting. Share the story of Café Ubuntu and the connection with LIFE and Comfort the Children. There are some pretty amazing videos on the CTC website that really tie the whole program together, please coordinate some time for your TMs to review: CTC International .
- Special Reserve Fixtures should be filled with Café UBUNTU for the entire promo period. Fixtures should be in high volume locations where Team members can “talk up”. Tell this story!
- Café UBUNTU should be in every bulk coffee set with appropriate Bin Tag signage for the entire promo period.
- Café UBUNTU should be brewed at EVERY coffee bar and brew station for the entire promo period.
- Sample Daily!!! Remember Allegro provides every team a $25.00 sample credit every period and two free cases of sample cups per quarter. All you have to do is ask!
- Promo Period is 9/5 to 12/30, please reorder directly through allegro as needed.
Marketing: CTC and allegro have already begun creating a buzz on facebook and twitter. Work with your Marketing Teams to get the word out in your store.
Thursday, August 30, 2012
Thanks to Heather Larrabee for this blog content.
We had a whirlwind 8-day tour of Colorado with the USA Pro Challenge and are happy to report the tour was a great success! Our participation in what's been called the "Tour de France of the US" generated goodwill throughout the state and in key towns where stores may eventually be developed, including Durango, Telluride and Beaver Creek/Vail.
Please scroll down for highlights of our adventure, and for heartfelt appreciations for the many, many incredible people who helped make this journey possible.
Photos courtesy of Amy Wright
The Denver Post
"During 683 miles of racing over seven days and 29 hours of television coverage, the Rocky Mountains provided the backdrop for a grueling athletic event that is a perfect fit — and advertisement — for Colorado…Some in the sport believe the stage that started in Golden and ended in Boulder drew the largest crowd for a single day of pro cycling in U.S. History…"
"Last year we were selling a vision," Hunter said. "And now we have numbers to back it up: TV ratings, number of countries who broadcast the race (more than 160)."
Channel 9 News - NBC
Wednesday, August 29, 2012
...And we're open! Thanks to all who came to our bread-breaking this morning to hear remarks from our leaders and to see your support in action: a $10,000 donation to Friendship Gardens raised from the preview tours! And thanks to Mayor Anthony Foxx for stopping by to greet some of our first shoppers!
Tuesday, August 28, 2012
Monday, August 27, 2012
This Wednesday, August 29th, our 6th San Francisco store (Ocean Avenue) opens. We are super-excited and working hard to build our relationship with the community.
As one of the lead-ups, this past Friday, we hosted "Afternoon of Street Art," where students were partnered with our WFM chalk artists to create street art with the theme of "My Healthy Planet." The
OMI/Excelsior Beacon Center after school program benefitted. WFM donated $25 per participant to their after school healthy eating program.
Our own chalk artist, Marlon Yanes, entered into the event. He was interviewed by the Palo Alto Weekly, where he will be one of the featured artists. He also was invited to the huge event in San Diego in October where over 100,000 visitors will come through and check out the artists.
Saturday, August 25, 2012
Friday, August 24, 2012
Thursday, August 23, 2012
Americans might be surprised at a pre-noon glass of beer, but German hefeweizen is light, crisp and undeniably refreshing. The panel tasted 20 American beers made in the hezeweizen style. Click here to continue.
Source: The New York Times
Sending a HUGE welcome to our 25th and newest Northeast location (lucky #7 in Manhattan)… Midtown East – 57th Street!
The streets were packed this morning as a couple hundred customers joined us to be the first to see our new store, as well as celebrate our bread breaking… We we’re honored to be joined by New York City Mayor Michael Bloomberg who helped us make our announcement with the Whole Kids Foundation that the NE region is donating 57 salad bars to NYC schools to celebrate the opening of our
donation valued at more than $300,000!!!
We had a about 12 news teams represented including ABC 7, NY 1, Fox 5, Pix 11, NBC4 Associated Press, Daily News and more!!!
Kudos and congrats to the team! Attached are a wide array of photographs of the ceremony and our new store!
Public Relations & Public Affairs Manager, Northeast Region